Storybrand: 2. The Hero has a problem

Understand your audience in relation to the issues and problems they face, based on the Donald Miller book Story Brand. Lets find out what your customers problems might be [What is you product or service, be specific. My product or service is .....]

Set the [TARGETLANGUAGE] for output. In relation to Story Brand Scripting by Donald Miller if my product or service is, [PROMPT] In relation to our customers or the hero: Title: Internal problem 1. What is an internal problem, how is this villain making our customers feel? and Title: External problem 2. What is a external problem EXTERNAL our customers deal with as it relates to our product or service? Being philosophical in thought. Title: philosophical thinking 3. Why is it "just plain wrong" for our customers to be burdened by the internal and external problems mentioned?

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